Special features of graphic design: Basic elements of corporate visual identity
| Structure Type: | Course |
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| Code: | KMST2V01 |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Leikkari, Esa |
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| Teacher Team: | Haarala, Juhani |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KUMU-2014 |
2 spring |
5.0 |
2016-01-01 |
2016-07-31 |
| KUMU-2015 |
3 autumn |
5.0 |
2017-08-01 |
2017-12-31 |
| KUMU-2016 |
3 autumn |
5.0 |
2018-08-01 |
2018-12-31 |
Learning Outcomes
- learn to plan small-scale print products and supervise their implementation
- know how to cooperate with advertising agencies and printing companies
- understand the basics of web graphics, graphics for published printed materials and graphics for exhibitions
- become familiar with the range of common typefaces
- know how to use the colour systems of graphic industry
- know how to produce graphic guidelines using professional layout software
- have command of a professional planning process and their work
- know how to act in a professional community and with customers
Student's Workload
Student's total workload ca 130 hours
Contents
Planning basic elements of corporate visual image 5 cr
Recommended or Required Reading
will be announced at the beginning of the studies
Mode of Delivery / Planned Learning Activities and Teaching Methods
- lectures, assignments, group work for a customer
Assessment Criteria
0 FAILED
1 SATISFACTORY (POOR)
Design process develops poorly with different stages unclearly defined, personal achievements and counselling in unbalance, specification(s), goal(s) and criteria for intended product(s) not clearly organized and analyzed, background work for design commission minimal, quantity and quality of design work (iteratively poor, routine like, mechanical) barely acceptable compared to time used, presentation(s) (customer meeting(s), portfolio, partial deliveries, assessment discussions, final delivery, complementary deliveries etc.) only moderately (overall comprehensiveness, visual and verbal quality) and mechanically developed by student.
2 SATISFACTORY (FAIR)
Design process develops satisfactorily with different stages at least partially defined, personal achievements and counselling still in some respect unbalanced, specification(s), goal(s) and criteria for intended product(s) satisfactorily organized and analyzed, background work for design commission in most respect satisfactory but with little source criticism, quantity and quality of design work (iteratively modest, routine like but with some personal traits) satisfactory compared to time used, presentation(s) (customer meeting(s), portfolio, partial deliveries, assessment discussions, final delivery, complementary deliveries etc.) satisfactorily (overall comprehensiveness, visual and verbal quality) and with some personal traits developed by student.
3 GOOD
Design process develops fairly good with different stages clearly defined, personal achievements and counselling are in most respect balanced, specification(s), goal(s) and criteria for intended product(s) in main respects well organized and analyzed, background work for design commission is good with adequate source criticism, quantity and quality of design work (iteratively good, fairly innovative and with clear personal traits) good compared to time used, presentation(s) (customer meeting(s), portfolio, partial deliveries, assessment discussions, final delivery, complementary deliveries etc.) good (overall comprehensiveness, visual and verbal quality) and with clear personal traits developed by student.
4 GOOD (VERY GOOD)
Design process develops very good with different stages very clearly defined, personal achievements and counselling are in all respect balanced, specification(s), goal(s) and criteria for intended product(s) in all respects well organized and analyzed, background work for design commission is very good with clear source criticism, quantity and quality of design work (iteratively very good, clearly innovative and with strong personal traits) very good compared to time used, presentation(s) (customer meeting(s), portfolio, partial deliveries, assessment discussions, final delivery, complementary deliveries etc.) very good (overall comprehensiveness, visual and verbal quality) and with very personal traits developed by student.
5 EXCELLENT
Design process develops independently with different stages sharply defined, personal achievements and counselling are excellently balanced, specification(s), goal(s) and criteria for intended product(s) in all respects excellently organized and analyzed, background work for design commission is extremely good with clear source criticism, quantity and quality of design work (iteratively excellent, very innovative and with artistic personal traits) excellent compared to time used, presentation(s) (customer meeting(s), portfolio, partial deliveries, assessment discussions, final delivery, complementary deliveries etc.) excellent (overall comprehensiveness, visual and verbal quality) and with strong and artistic personal traits developed by student.
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