Distribution Channel Management

Structure Type:	Course
Code:	KD19BMMA011
Type:	Free choise
Level:	Bachelor
Credits:	2.0 points
Language of Instruction:	English

Learning Outcomes

Students will learn and discuss about distribution channel design, structure and management and they will be able to apply the following elements into practical business situations:
- Which factors affect the design of a distribution channel strategy.
- What is the process to design a distribution channel strategy.
- How to manage a distribution channel structure.
- How to evaluate and adapt a specific distribution channel structure.

Student's Workload

Will be announced at the beginning of the course.

Prerequisites / Recommended Optional Courses

We consider the level course similar to a middle course level. Students need a general knowledge about marketing subject.

The objective of this course is providing students with a general knowledge of the basic elements that define the structure of marketing channel when firms enter in innovative processes. When the firm is created or the firm develops an innovative product, it is necessary to design a distribution strategy. We put special attention to the strategic and behavioral aspects. Consecutively, we centralize our interest in the design of a distribution strategy and the management of the distribution channel.
The course involves discussions about the following areas:
- Design and Planning the Structure of Distribution Channel.
- Design of a Distribution Channel Strategy when firms enter in innovative processes.
- Distribution Channels Management.
- Evaluation of Channel Efficiency.

Mode of Delivery / Planned Learning Activities and Teaching Methods

• Face-to-face learning
• Lectures, cases studies, group work and presentations.
• Independent work.

Assessment Criteria

Will be announced at the beginning of the course.

Assessment Methods

• Test
• Written assignments
• Presentations.

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