Introduntion to social media
| Structure Type: | Course |
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| Code: | KD18CKSM01 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Leikkari, Esa |
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| Teacher Team: | Haasio, Ari |
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| Language of Instruction: | Finnish |
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Learning Outcomes
- Understands the historical turn points and development of social media and its influence on society.
- Understands the cultural significance of social media in society.
- Understands and is able to make a strategic plan for social media for an organization.
- Understands and knows all the important trends of social media and can use them in their own organization’s marketing and communication.
Student's Workload
24 + 86 h
Prerequisites / Recommended Optional Courses
None
Contents
History of social media, Social media as a cultural phenomenon, social media in communication, trends
Recommended or Required Reading
Literature announced by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, demos, literature
Assessment Criteria
5= Excellent skills to plan and produce content for social media independently and in a group.
3 = Good skills to plan and produce content for social media independently and in a group.
1 = The student understands the basics but does not fully master the planning process and the production of content but needs their group’s support.
Assessment Methods
Demos, literature and lectures
Work Placement
None
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