Introduction to E-Business
| Structure Type: | Course |
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| Code: | KD19BVMA001 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 4.0 points |
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| Responsible Teacher: | Laine, Päivö |
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| Teacher Team: | Floyd, Barry |
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| Language of Instruction: | English |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| INBUS2-2015 |
2 autumn |
4.0 |
2016-08-01 |
2016-12-31 |
| INBUS2-2016 |
2 autumn |
4.0 |
2017-08-01 |
2017-12-31 |
Learning Outcomes
The student develops an ability to help organizations gain and maintain a competitive edge by delivering new products and services to consumers and final customers, by offering existing products and services at reduced cost, and by restructuring the organization’s value chain
Student's Workload
Toal workload of the teacher: ca 100 hours
Prerequisites / Recommended Optional Courses
Basics of business studies and IT
Contents
- this course examines issues such as developing eCommerce business models, concepts and business strategies for new and purely Internet-based companies, and for already existing brick and mortar organizations.
- special areas of interest in this respect are e.g.: security, payments, structure, features and technology
- management of website maintenance and development is discussed in the course as well
- from marketing perspective following market settings are being discussed: business to business (B2B), business to consumer (B2C), consumer to consumer (C2C) and person to person (P2P). These communications networks can take the form of Internet, Intranet (within an organization), Extranet, or any combination of these three including telephone landlines and wireless
- in the area of marketing management following areas are being discussed: Customer Relationship Management, Enterprise Resource Planning and value chain
Recommended or Required Reading
Material provided by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, cases and presentation, online course.
Assessment Criteria
Will be announced at the beginning of the course
Assessment Methods
Participation, examination
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