Upon completion of the course, students will know the central issues involved with entrepreneurship and business planning from the SME perspective. Students have command of the essentials of strategic and operational management and marketing management. Students can model business processes. Students can create a business plan and a marketing plan. Students will have command of the area of business planning, its elements and how they fit together.
Student's Workload
Total work load 320 h
- scheduled studies 155 h
- independent studies 165
Prerequisites / Recommended Optional Courses
Introduction to business management
Contents
- Business idea planning and strategy process
- Tools for business idea development
- Growth strategies
- Analysis of marketing environment
- Marketing strategy and positioning
- Segmentation and target group analysis
- Marketing mix planning
- Modelling of business processes
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Lectures
- Independent study
- Group work
Assessment Criteria
Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student has completed all the assignments required at an excellent level. The student has excellent knowledge and skills on the issues involved with entrepreneurship and business planning from the SME perspective. The student has an excellent knowledge on strategic and operational management and marketing management. The student can create an analytic, well-founded and realistic business plan. The student can model business processes at an excellent level.
Good (4-3)
The student has carried out work well and participated actively. The student has completed all the assignments required at a good level. The student has good knowledge and skills on the issues involved with entrepreneurship and business planning from the SME perspective. The student has good knowledge on strategic and operational management and marketing management. The student can create an analytic and realistic business plan. The student can model business processes at a good level.
Satisfactory (2-1)
The student has carried out work and participated as instructed. The student has completed all the assignments required at a satisfactory level. The student has satisfactory knowledge and skills on the issues involved with entrepreneurship and business planning from the SME perspective. The student has satisfactory knowledge on strategic and operational management and marketing management. The student can create a business plan at a satisfactory level. The student can model business processes at a satisfactory level.
Assessment Methods
- Exam
- Business plan (incl. marketing plan)
- Modelling of a business operation
- Business Simulation
-- Self and peer evaluation