Setting up an Enterprise

Structure Type: Course
Code: KD19APYR001
Type: Compulsory
Level: Bachelor
Credits: 9.0 points
Responsible Teacher: Mäkiniemi, Osmo
Teacher Team: Koski, Miia ; Mäkiniemi, Osmo ; Potka-Soininen, Tuulia ; Salonen, Marja ; Isaacs, Cory ; Latvanen, Jaana ; Rantalainen, Sirkku
Language of Instruction: English

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
INBUS2-2013   1 autumn   9.0   2013-09-01   2013-12-31  
INBUS2-2014   1 autumn   9.0   2014-09-01   2014-12-31  

Learning Outcomes

The student knows how to start a business and what it requires in terms of economic and human capital. The student is able to start basic business activities according to the legislation and regulations. The student is able to explain financial management measures needed in business operations. The student is able to start authentic marketing practices and produce marketing materials for Trade fair according to the marketing strategy. The student recognizes personnel management as a part of a business and is able to plan for a suitable organization for a target company. The student is capable of describing the prerequisites for a profitable business. The student is able to use communication methods in business operations.

Student's Workload

- lectures and guided practice 68 h
- work in practise enterprise 48 h
- independent work 127 h

Prerequisites / Recommended Optional Courses

- Planning an enterprise

Contents

- Production and production processes
- Marketing activities
- Trade fair as a marketing activity
- Competitive tools of marketing
- Service preparedness of the personnel
- Teams and interaction skills in multicultural groups
- Basic bookkeeping entries
- Basics of value added taxation payroll management
- Establish a limited company (Ltd)
- Employment contract
- Business English communication in various settings
- Information seeking in business
- Office systems, tool software, web design

Recommended or Required Reading

- Kubr et al. 1998. Starting up. Achieving success with professional business planning. McKinsey & Company.
Available: http://www.scribd.com/doc/4505824/Mckinsey-Starting-Up-Business-Planning-Manual

- Isaacs et al. 2009. Engineer Your English. Edita Publishing: Helsinki.

- Kotler P., Armstrong G., Saunders J. & Wong V. 2008. Principles of Marketing.

- Harrison-Horngren. 2008. Financial Accounting. Pearson Education: New Jersey.

- Surakka. 2005. Access to Finnish Law. WSOY.

- Hogan. 2009. Practical Computing. Prentice Hall.

- Other material distributed by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

- Lectures and guided practice
- Work in the practice enterprise
- independent work

Assessment Criteria

Excellent (5)
The student knows how to start a business and what it requires in terms of economic and human capital. The student is able to start basic business activities according to the legislation and regulations. The student is able produce and develop marketing materials for Trade fair according to the marketing strategy. The student is capable of describing the prerequisites for a profitable business. The student is able to use different communication methods fluently in business operations.
The student participates in team activities on a regular basis and is able to do the team's tasks in different roles. The student is able to develop the team's work.

Good (4-3)
The student knows how to start a business in practise. The student is able to produce marketing materials for Trade fair. The student is able to use communication methods in business operations. The student participates in team activities on a regular basis and does the team's tasks in her role carefully.

Satisfactory (2-1)
The student knows basic issues in starting and a business and what it requires in terms of economic and human capital. The student is able to help in preparing marketing materials for Trade fair. The student is able to use basic communication methods in business operations. The student participates in team activities on a regular basis.

Assessment Methods

Group work: company presentation (10 %)
Individual work:
- exam on business communication (30 %)
- marketing (exam and other activities 30 %)
- information seeking (10 %)
- peer evaluation (20 %)

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