Advanced Marketing Management
| Structure Type: | Course |
|---|
| Code: | KD27BJMA004 |
|---|
| Type: | Compulsory |
|---|
| Level: | Master |
|---|
| Credits: | 5.0 points |
|---|
| Responsible Teacher: | Aho, Anne-Maria |
|---|
| Teacher Team: | Mäkeläinen, Ville-Pekka |
|---|
| Language of Instruction: | English |
|---|
Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| B303-2014 |
1 spring |
5.0 |
2015-01-02 |
2015-07-31 |
| B303-2016 |
1 spring |
5.0 |
2017-01-01 |
2017-07-31 |
Learning Outcomes
Students are able to utilize different forms of strategies during different stages of lifecycle of products (and to certain extent services). As a key concept in implementation of different strategies is innovation, different types of innovations during different stages of product life cycle. Students gain deepened knowledge concerning marketing management.
Student's Workload
Will be announced at the beginning of the course.
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
- product life cycle
- management of services
- product innovation
- hi-tech product innovation
- service innovation
Recommended or Required Reading
To be informed by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
This course takes an analytical approach to the study of marketing problems by analyzing a case company and its relationships to its business environment. We study business idea, marketing processes and practices and their connection to business environment and on top of that the management of the process as a whole. These studies will be carried out with actual case companies or with case studies.
Assessment Criteria
Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.
Good (4-3): The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Satisfactory (2-1): The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company’s assignment.
Assessment Methods
The assessment takes into account the working methods, problem-solving skills and the ability to apply theoretical knowledge in order to develop the working and business practices.
Back