Introduction to E-Business
| Structure Type: | Course |
|---|
| Code: | KD06BNMA634 |
|---|
| Type: | Elective |
|---|
| Level: | Bachelor |
|---|
| Credits: | 3.0 points |
|---|
| Responsible Teacher: | Laine, Päivö |
|---|
| Teacher Team: | Göker, Özerk |
|---|
| Language of Instruction: | English |
|---|
Learning Outcomes
The student develops an ability to help organizations gain and maintain a competitive edge by delivering new products and services to consumers and final customers, by offering existing products and services at reduced cost, and by restructuring the organization’s value chain .
Student's Workload
introductory lecture 2 h, online coursework ca 78 h
Prerequisites / Recommended Optional Courses
Basics of business studies and ICT skills
Contents
- this course examines issues such as developing eCommerce business models, concepts and business strategies for new and purely Internet-based companies, and for already existing brick and mortar organizations.
- special areas of interest in this respect are e.g.: security, payments, structure, features and technology
- management of website maintenance and development is discussed in the course as well
- from marketing perspective following market settings are being discussed: business to business (B2B), business to consumer (B2C), consumer to consumer (C2C) and person to person (P2P). These communications networks can take the form of Internet, Intranet (within an organization), Extranet, or any combination of these three including telephone landlines and wireless
- in the area of marketing management following areas are being discussed: Customer Relationship Management, Enterprise Resource Planning and value chain
Recommended or Required Reading
Material provided by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, cases and presentation, online course.
Assessment Criteria
The course is assessed on a scale of 1 to 5
Excellent (5)
Students are able to assess how a company or other organization is able to step up its activities by means of e-business. Students are able to apply different business models for a variety of online services. The student knows the most important online business information systems and is able to assess their suitability. Students are familiar with online business information security risks and know how to prevent them.
Good (4-3)
Students are able to identify and characterize the underlying network services business models. Students are able to list and describe the most important online business information systems. Students are able to list and describe the security risks of online business and know the ways to prevent them.
Satisfactory (2-1)
Students are able to define e-business and e-core of basic concepts. The student is able to name the most important business models. Students are able to list the most important online business information systems. Students are familiar with online business information security risks.
Assessment Methods
Participation, examination
Work Placement
The course does not include internship.
Back