Marketing in an international environment
| Structure Type: | Course |
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| Code: | KD07BMMA112 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 2.0 points |
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| Responsible Teacher: | Mutka-Vierula, Kristiina |
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| Teacher Team: | Mutka-Vierula, Kristiina |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students will be competent in analysing special features of markets and cultures. They know how to adjust marketing decisions for a particular target area.
Student's Workload
- lectures 24 h
- independent work 30 h
Prerequisites / Recommended Optional Courses
- Basics of business competence
Contents
- Cultural environment of international business
- Marketing strategies and business operations in an international business environment
- Marketing management in in international operational environment
Recommended or Required Reading
- Vahvaselkä Irma, 2009. Kansainvälinen liiketoiminta ja markkinointi.
- material provided by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
- lectures
- independent work
Assessment Criteria
Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Students will be competent in analysing special features of markets and cultures. They know how to adjust marketing decisions for a particular target area.
Good (4-3): The student has carried out work well and participated actively. Students will be competent in analysing special features of markets and cultures. They know how to adjust marketing decisions for a particular target area.
Satisfactory (2-1): The student has carried out work and participated as instructed. Students can recognize special features of markets and cultures. They know acceptable how to adjust marketing decisions for a particular target area.
Assessment Methods
- Exam (50 %)
- Assignments (50 %)
- active participation in teaching
Work Placement
Work placement is not included in the course.
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