Implementation of Global Strategies
| Structure Type: | Course |
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| Code: | KD27CMMA116 |
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| Type: | Elective |
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| Level: | Master |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Aho, Anne-Maria |
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| Language of Instruction: | English |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| B303-2014 |
2 autumn |
5.0 |
2015-08-01 |
2015-12-31 |
Learning Outcomes
Students are able to implement marketing strategies into practice by following the case companies and their decisions in certain problematic marketing situations. This is achieved by going through several case studies (which relate to different kind of challenges of marketing) during the course.
Student's Workload
Will be announced at the beginning of the course.
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
- current marketing management topics chosen by the lecturer
Recommended or Required Reading
Material provided by the lecturer during the class.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Cases, readings and written assignments
Assessment Criteria
Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.
Good (4-3): The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Satisfactory (2-1): The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company’s assignment.
Assessment Methods
The assessment takes into account the working methods, problem-solving skills and the ability to apply theoretical knowledge in order to develop the working and business practices.
Work Placement
Not included
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