Marketing communications planning in libraries
| Structure Type: | Course |
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| Code: | KD18BPAM03 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 4.0 points |
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| Responsible Teacher: | Rantalainen, Sirkku |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KIKO-2015 |
3 spring |
4.0 |
2018-01-01 |
2018-07-31 |
| KIKO-2016 |
3 spring |
4.0 |
2019-01-01 |
2019-07-31 |
Learning Outcomes
The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in libraries. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Student's Workload
Total work load of the course: 107 h, of which:
- scheduled studies 40 h
- autonomous studies 67 h
Contents
- Objectives and planning marketing communications
- Integrated marketing communications
- Implementing and evaluating marketing communications
- Roles of advertising agencies and other sub-contractors
Recommended or Required Reading
To be announced by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, excercises.
Assessment Criteria
Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library very well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies critically.
Good (4-3)
The student has carried out work well and participated actively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Satisfactory (2-1)
The student has carried out work and participated as instructed. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment Methods
Excercises 60 % and an exam 40 %.
Work Placement
None.
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