Customer Behaviour

Structure Type: Course
Code: LTVAMA202
Type: Elective
Level: Bachelor
Credits: 4.0 points
Responsible Teacher: Viljamaa, Anmari
Teacher Team: Anttila, Terhi ; Mutka-Vierula, Kristiina ; Joensuu-Salo, Sanna
Language of Instruction: Finnish

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
LITAKO-2015   2 spring   4.0   2017-01-01   2017-07-31  
LITAKO-2016   2 spring   4.0   2018-01-01   2018-07-31  

Learning Outcomes

The student can analyze customers behaviour in different environments. The student can recognize phases in purchasing process and factors influencing to the purchasing process.
The student can draw conclusions relating to marketing planning applying customer behaviour knowledge.

Student's Workload

Total work load of the course: 106 h
-Lectures and presentations 26 h
-Group work 35 h
-Independent work 45 h

Contents

-Needs, motives, involvement, attitudes and values
-Purchasing and decision-making process of consumers and customers (in b-to-c and b-to-b markets)
-Consumer Behaviour (b-to-c)
-Purchasing Behaviour (b-to-b)

Recommended or Required Reading

-Solomon, M. & Bamossy, G. & Askegaard, S. & Hogg, M. (2006). Consumer Behaviour -European Perspective
-Arantola, H. (2006). Customer Insight.
-Other material announced by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

-Lectures and presentations
-Group work
-Independent work

Assessment Criteria

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. The student can analyze customers behaviour in different environments. The student can recognize phases in purchasing process and factors influencing to the purchasing process. The student can draw conclusions relating to marketing planning applying customer behaviour knowledge.
Good (4-3): The student has carried out work well and participated actively. The student can analyze customers behaviour in different environments. The student can recognize phases in purchasing process and factors influencing to the purchasing process. The student can draw conclusions relating to marketing planning applying customer behaviour knowledge.
Satisfactory (2-1): The student has carried out work and participated as instructed. The student can analyze customers behaviour in different environments. The student can recognize phases in purchasing process and factors influencing to the purchasing process.

Assessment Methods

-Written exam 40 %
-Group work 40 %
-Independent work 20 %
-The student must pass all parts to receive a grade for the course.

Work Placement

Work placement is not included in the study.

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