Design Management
| Structure Type: | Course |
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| Code: | KH14BALS30 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 4.0 points |
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| Responsible Teacher: | Savola, Esa |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Having taken the course, the student is able to:
- recognize the different areas of design management (product, services, corporate image, brand)
- interpret how the different areas of design management interact and what connection they have with business life as a whole
- participate in the creation of a design management strategy
- see their design as part of managed corporate image and to act accordingly
Student's Workload
lectures and guided exercises 56 h, independent study 48 h
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
corporate design management (products, services, brand)
Recommended or Required Reading
Marc Gobé: Emotional branding. The new paradigm for connecting brands to people, 2007
Jaskari Pasi: Design management - yrityskuvan johtaminen
Kymenlaakson ammattikorkeakoulun julkaisuja. Sarja A. Oppimateriaali. Nro 6, 2004
Pohjola Juha: Ilme.Visuaalisen identiteetin johtaminen. 2003
Mode of Delivery / Planned Learning Activities and Teaching Methods
lectures, group work, exercises, examination, independent study
Assessment Criteria
Grading will be announced during the course.
Assessment Methods
Assessment is based on attendance in classes, an independent assignment, and an examination.
exam 50 % + exercises 50 %
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