Marketing psychology
| Structure Type: | Course |
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| Code: | KD07BMMA229 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Viljamaa, Anmari |
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| Teacher Team: | Anttila, Terhi |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| LITAKO-2014 |
3 spring |
3.0 |
2017-01-01 |
2017-07-31 |
Learning Outcomes
The student recognizes the psychological basis of marketing. The student can analyze the characteristics of a person and situations from marketing perspective and utilize psychology in marketing.
Student's Workload
Total work load of the course: 80 h
-of which scheduled studies: 36 h
-of which autonomous studies: 44 h
Prerequisites / Recommended Optional Courses
Marketing studies in virtual enterprise avtivities, Customer Service
Contents
-Background of marketing psychology
-Using tools of psychology in marketing
Recommended or Required Reading
Rope, T. & Pyykkö, M. 2003. Markkinointipsykologia. Väylä asiakasmieleiseen markkinointiin.
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=46456
Parvinen, Petri. 2013. Myyntipsykologia: näin meille myydään.
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=103970
Lindstrom, M. 2009. Buyology. Ostamisen anatomia.
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=89505
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, exercises
Assessment Criteria
Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student recognizes the psychological basis of marketing. The student can to a excellent standard analyze the characteristics of a person and of a situations from marketing perspective and utilize psychology in marketing.
Good (4-3): The student has done the work well and participated actively. The student recognizes the psychological basis of marketing. The student can to a good standard analyze the characteristics of a person and of a situations from marketing perspective and utilize psychology in marketing.
Satisfactory (2-1): The student has done the work and participated as instructed. The student recognizes the psychological basis of marketing. The student can analyze the characteristics of a person and of a situations from marketing perspective and utilize psychology in marketing.
Assessment Methods
Learning diary
Work Placement
None
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