Introduction to marketing
| Structure Type: | Course |
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| Code: | KA01BYRLI01 |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Tiainen, Juha |
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| Teacher Team: | Katila, Anu (Ilmajoki) |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students will understand the significance of comprehensive marketing and be familiar with the basic concepts and competitive tools.
Student's Workload
Will be announced at the beginning of the course.
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
Significance and purposes of marketing
Adopting a marketing-based way of thinking
Competitive tools in marketing
Recommended or Required Reading
Material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Lectures
- Assignments
- Independent study
Assessment Criteria
Grading will the announced during the course.
Assessment Methods
- Approved exam and assignments
- Active participation in lectures
Work Placement
None
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