Shop Interior Design and Window-dressing

Structure Type: Course
Code: KH14BALS31
Type: Compulsory
Level: Bachelor
Credits: 8.0 points
Responsible Teacher: Savola, Esa
Language of Instruction: Finnish

Learning Outcomes

Upon completion of the course, students will be competent in:
• designing an extensive, coherent and comprehensive sales or service concept for a particular lifestyle group.
• applying the principles of shop interior design and window-dressing.
• using 3D modelling software.
• understanding the significance of sales work and other customer service to the business image of a company.
• compiling a portfolio representative of their work and in writing a project report.

Student's Workload

- Lectures, supervised assignments and project work in teams: 113 h
- Exam and independent study: 105 h

Prerequisites / Recommended Optional Courses

No previous studies are required.

Contents

Shop Interior Design
• Shop/business premises concepts: lighting, materials, furnishings, customer consultation, planning product selections, purchasing activities and modelling space
• Service and relations marketing: networks, customer service, internal marketing

Window-dressing
• Designing and decorating a shop window
• Decorating materials and putting things on display in a shop
• Designing campaigns and preparation from the point of view of a window-dresser
• Using colour in shop windows and decorating materials as well as lighting

Recommended or Required Reading

Hirvi Annika: Visualistin työkalupakki, 2009
Markkanen Susanne: Myymäläsuunnittelun työkalupakki, 2008
Manning G. L. & B. L. Reece: Selling today, Creating customer value, 2007

Mode of Delivery / Planned Learning Activities and Teaching Methods

- Lectures
- Group work
- Assignments
- Examination
- Independent study

Assessment Criteria

Grading will be announced during the course.

Assessment Methods

Assessment is based on the following:
- Participation in lectures and assignments
- Exam: 30 %
- Portfolio and report: 70 %

Further Information

The course may be integrated into a customer project (RDI)

Back