Introduction to marketing
| Structure Type: | Course |
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| Code: | KMPMP |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 2.0 points |
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| Responsible Teacher: | Leikkari, Esa |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KUMU-2014 |
1 spring |
2.0 |
2015-01-02 |
2015-07-31 |
Learning Outcomes
Students will
- learn to see how marketing activities and other functional areas within businesses are connected
- know how to analyse the environment from the perspective of marketing
- learn to analyse customer needs
- start to understand customer buying behaviour and learn to segment customers
- learn to use success factors in marketing on basic level
Student's Workload
Student's workload approximately 52 hours
Prerequisites / Recommended Optional Courses
No previous studies required.
Contents
- basic concepts in marketing
- analysis of the operating, demand and competitive environment
- positioning, segmentation
- key success factors in marketing
Recommended or Required Reading
Bergström, Seija & Leppänen, Arja. 2009. Yrityksen asiakasmarkkinointi. Helsinki: Edita
Saatavuus: http://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=87365
Other material will be announced at the beginning of the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
lectures, independent study
Assessment Criteria
Grade 5 In relation to the learning outcomes, students have excellents skills, knowledge and attitudes. They understand very well connections between functional areas in marketing.
Grade 3 In relation to the learning outcomes, students have good skills, knowledge and attitudes. They understand rather well connections between functional areas in marketing.
Grade 1 In relation to the learning outcomes, students have passable skills, knowledge and attitudes.
Assessment Methods
exam 100%
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