Marketing
| Structure Type: | Course |
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| Code: | KI15BRPJ001 |
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| Level: | Bachelor |
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| Credits: | 4.0 points |
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| Responsible Teacher: | Nuotio, Liisa |
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| Teacher Team: | Ojala, Elina (Lehtori) |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| PALVELUJ-2013 |
2 spring |
4.0 |
2015-01-02 |
2015-07-31 |
Learning Outcomes
Students will become familiar with the significance of customer service and planned marketing in a service-providing company. They will learn the basic concepts of marketing and the significance to an organisation.
Student's Workload
Will be announced at the beginning of the course.
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
- Significance of marketing in the service sector
- Basic concepts of marketing
- Significance of planning and compilation of a marketing plan
Recommended or Required Reading
- Bergström, S. ja Leppänen, A. 2009. Yrityksen asiakasmarkkinointi. Helsinki. Edita.
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?searchId=1453&recCount=25&recPointer=0&bibId=87365
- Other material as indicated during the course.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, marketing plan, online learning, examination, project
Assessment Criteria
Will be announced at the beginning of the course.
Assessment Methods
Active participation, marketing plan, examination, project
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