Communication on the Web
| Structure Type: | Course |
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| Code: | KD07BNA110 |
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| Type: | Free choise |
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| Level: | Bachelor |
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| Credits: | 2.0 points |
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| Responsible Teacher: | Laine, Päivö |
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| Teacher Team: | Laine, Päivö |
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| Language of Instruction: | English |
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Learning Outcomes
Students recognize the communicative characteristics of the World Wide Web and be able to assess websites from the viewpoint of communication. They learn to assess and use the WWW as a medium of business communication and develop their skills in web writing. Students will also develop their skills in using (the English) language to involve the user in the interaction process.
Student's Workload
Independent online learning 54 h.
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
- Characteristics of the World Wide Web
- Communicative elements of web-pages
- WWW in business communication
- Communication in electronic commerce
- Characteristics of effective web writing
- Website structures
- Language-specific and cultural aspects
Recommended or Required Reading
Course material is provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Distance learning on the Moodle platform
- Independent learning assignments
Assessment Criteria
Will be announced at the beginning of the course.
Assessment Methods
- Attendance
- Assignments
- Final exam
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