Automotive Marketing and Services
| Structure Type: | Course |
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| Code: | KC00BYT1041 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Saunamäki, Ari |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KOTU-2013AUTO |
3 spring |
3.0 |
2016-01-01 |
2016-07-31 |
| KOTU-2014AUTO |
3 spring |
3.0 |
2017-01-01 |
2017-07-31 |
| KOTU-2015AUTO |
3 spring |
3.0 |
2018-01-01 |
2018-07-31 |
| KOTU-2016AUTO |
3 spring |
3.0 |
2019-01-01 |
2019-07-31 |
Learning Outcomes
Upon completion of the course, students;
- will understand the basics in marketing in car industry and busines.
- be able to seek information on the subject
Student's Workload
Will be announced at the beginning of the course.
Contents
- development of the marketing
- competitive tools
- sales in sparepart and repairshop
- car sale and general sales terms
- consumer protection
- customer service
- Sustainable development in car field
Recommended or Required Reading
Lecturers material
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Lectures
- Exercises
- Group work
- Independent study
- Information search
Assessment Criteria
1 Student knows the basics of the knowledge objectives of the course.
3 Student knows the knowledge objectives of the course well.
5 Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Assessment Methods
An examination/other way and trainings: 70/30
The presence (min 50%) and hour activity affect a grade.
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