Communication and Marketing of an Event
| Structure Type: | Course |
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| Code: | KH18CKTT02 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Mäkinen-Laitila, Sari |
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| Teacher Team: | Ikola, Johanna |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students are able to create a marketing and communication plan for an event. Students are able to understand the role and meaning of marketing on a event. They are able to understand the basics of communication (internal and external) from the viewpoint of event management.
Student's Workload
Total work load of the course: 78 h
- of which scheduled studies 20 h
- of which autonomous studies 58 h
Prerequisites / Recommended Optional Courses
KH18CKTT01 The Basics of Event Management, 7 cr.
Contents
Students get to know marketing and communication and the importance of these. They make a marketing and communication plan on an event and various small-scale written assignments.
Recommended or Required Reading
Will be announced at the beginning of the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
lectures, exercises, independent study
Assessment Criteria
5
Student has an excellent command of the skills required in the course
3-4
Studentt has a good command of the skills required in the course
1-2
Student has a satisfactory command of the skills required in the course
Assessment Methods
teacher's evaluation, self-evaluation, peer evaluation, accepted exercises and a marketing/communication plan
Work Placement
No working placements.
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