International Marketing Management and Research

Structure Type: Course
Code: KD06BNMA622
Type: Compulsory
Level: Bachelor
Credits: 6.0 points
Responsible Teacher: Mäkeläinen, Ville-Pekka
Teacher Team: Mäkeläinen, Ville-Pekka ; Rantalainen, Sirkku
Language of Instruction: English

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
INBUS2-2013   2 autumn   6.0   2014-09-01   2014-12-31  
INBUS2-2014   2 autumn   6.0   2015-08-01   2015-12-31  
INBUS2-2015   2 autumn   6.0   2016-08-01   2016-12-31  
INBUS2-2016   2 autumn   6.0   2017-08-01   2017-12-31  

Learning Outcomes

The student is capable of finding out information to support decision making in an international marketing environment. This decision making is based on marketing research information and analysis of the operational environment both at home and in the target area.

Student's Workload

- lectures and group work 60 h
- independent work 100 h

Prerequisites / Recommended Optional Courses

Basics of Marketing

Contents

- International Marketing: environmental analysis, adaptation of 4 P's
- Decision-making perspective on marketing research
- Ethical issues
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire

Recommended or Required Reading

- Aaker D., Kumar V. & Day G. 2006. Marketing Research (assigned parts)

- material provided by the teacher

Mode of Delivery / Planned Learning Activities and Teaching Methods

- lectures and group work
- research project plan
- international business simulation
- independent work

Assessment Criteria

Will be announced at the beginning of the course.

Assessment Methods

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Good (4-3): The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Satisfactory (2-1): The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.

Work Placement

The course does not include work placement.

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