Effective use of the competitive tools of marketing
Structure Type:
Module
Code:
MARKIL
Type:
Elective
Level:
Bachelor
Credits:
15.0 points
Responsible Teacher:
Rantalainen, Sirkku
Teacher Team:
Rantalainen, Sirkku ; Mäkiniemi, Osmo ; Tuuri, Hannu
Language of Instruction:
Finnish
Learning Outcomes
Students are able to use systematically the competitive tools of marketing in creating competitive advantage and plan a company's effective competitive tool combination. Students are able to explain concepts and opportunities of electronic business. Students can design and implement a commercial website on the Internet. They will be able to create and edit online graphics using appropriate devices and program. Students will understand the basic concepts of statistics and learn to acquire data and use existing statistics. They will be competent in planning quantitative research and they will also know how to analyse the statistics by using the SPSS programme.