Customer Relationship Management
| Structure Type: | Course |
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| Code: | KD19BMIN001 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Mäkeläinen, Ville-Pekka |
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| Language of Instruction: | English |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| INBUS2-2013 |
2 spring |
3.0 |
2015-01-02 |
2015-07-31 |
| INBUS2-2014 |
2 spring |
3.0 |
2016-01-01 |
2016-07-31 |
| INBUS2-2015 |
2 spring |
3.0 |
2017-01-01 |
2017-07-31 |
| INBUS2-2016 |
2 spring |
3.0 |
2018-01-01 |
2018-07-31 |
Learning Outcomes
The student masters the tools for relationship management in marketing environment and understands the theoretical framework behind the tools. They have basic understanding of the tools utilized in the management of relationships and basic command of management tools applied in this field.
Student's Workload
The total student workload is ca. 80 hours.
Contents
- introduction of a chosen CRM system
- relationship marketing theories
Recommended or Required Reading
Will be announced at the beginning of the course.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and practice
Assessment Criteria
Will be announced at the beginning of the course.
Assessment Methods
Will be announced at the beginning of the course.
Work Placement
The course does not include work placement.
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