International business

Structure Type: Course
Code: KE16B082120
Type: Compulsory
Level: Bachelor
Credits: 9.0 points
Responsible Teacher: Turunen, Tero
Teacher Team: Arola, Marjo ; Isaacs, Cory
Language of Instruction: English

Learning Outcomes

The student is able to understand the framework and main features of international business. The student knows and understands how SMEs internationalize in practice. The student can identify and analyse different cultures and their impacts in international business.

Student's Workload

- Contact hours 72 h
- Assignments, team work, role play, presentations and independent study 168 h

Prerequisites / Recommended Optional Courses

Introduction to Business Management

Contents

• International trade and its systems in general & the scope and challenge of international business
• Internationalisation process of SMEs: target market selection, market entry strategies, marketing mix, documentation and payments in international trade
• Business customs and practices in international trade
• Cultural aspects in international business

Recommended or Required Reading

Gesteland Richard R. Cross-Cultural Business Behavior Copenhagen Business School Press. Online EBRARY book, 374 pages
Available: http://libts.seamk.fi:2048/login?url=http://site.ebrary.com/lib/seamkebrary/reader.action?docID=10022645 (Ebrary)

Hofstede, G. (2001). Culture's consequences comparing values, behaviors, institutions and organizations across nations. Thousand Oaks, CA: Sage Publications cop.
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_EN&bibId=45886

Czinkota – Ronkainen: International Marketing
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_EN&bibId=56017

De Burga – Fletcher – Brown: International Marketing: An SME Perspective
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_EN&bibId=101612

Vahvaselkä, Irma: Kansainvälinen liiketoiminta ja markkinointi (2009)
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_EN&bibId=87369

Lecture material, articles, literature and on-line material announced by the lecturers.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments, team work, role play, presentations, web-based learning, independent study

Assessment Criteria

(1-2)
The student has been sufficiently active with the course. The student is capable in understanding the framework and main features of international business at the general level. The student understands the basic aims and main aspects of internationalization of SMEs. The student is able to identify the presence of different cultures in international business. The student needs support in implementation of international business activities. The student’s evaluation of his or her international business competencies is somewhat realistic.
(3-4)
The student has been active with the course. The student understands the scope and challenges of international business. The student understands and accepts different cultures as a part of international business and is capable in doing business with companies and people from different cultures. The student is able to implement the basic international business operations in a SME. The student’s evaluation of his or her international business competencies is realistic.
(5)
The student has been very active with the course. The student is able to plan, implement and evaluate different international business operations in a SME. The student can analyze international business activities critically and is able to see new opportunities in international business. The student is able to develop the skills needed in international business. The student’s evaluation of his or her international business competencies is realistic and reflective.

Assessment Methods

Assignments, case studies and exam.

Work Placement

None

Further Information

The course is taught in two languages, Finnish and English. Also visiting lecturers.

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