The student recognizes the environmental factors affecting human beings and their operational environment, the relations between production activities and environment and the effects of production in local, regional and global level. The student is aware of the methods to decrease the negative effects of the production to the environment. Students can give examples about the significance of consumption in today's society. Students can recognize the visible and non-visible factors influencing consumer buying behaviour. Students can also analyse the needs of consumers, as well as their purchasing and consumption behaviour. The student can apply the customer behavior knowledge to marketing decision making.
Student's Workload
Total work load 160 t
- scheduled studies 70 h
- independent studies 90 h
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
- Environmental concepts and the sustainable development
- Renewable and unrenewable natural resources; utilization and its effects
- Waste management and recycling
- Finnish consumption society
- Needs, motives, values, attitudes and lifestyle
- Consumer behaviour as an individual and as a member of a group
- Purchasing and decision-making process of consumers
Recommended or Required Reading
- Lecture material
- Other material provided by the lecturers
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Lectures
- Independent study
- Case study
- Excursion
Assessment Criteria
Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student has excellent knowledge on the environmental issues affecting people and environment, relationship between the environment and production activities and effects of production on the environment on a local, regional and global level. The student understands the means to decrease the harmful consequences of human and production activities on environment. The student understands the significance of consumption in today's society. The student can recognize and understand the visible and non-visible factors influencing consumer behavior. The student can also analyze the needs of various consumers, as well as their purchasing and consumption behavior. The student can apply consumer behavior knowledge to marketing decision-making.
Good (4-3)
The student has carried out work well and participated actively. The student has good knowledge on the environmental issues affecting people and environment, relationship between the environment and production activities and effects of production on the environment on a local, regional and global level. The student knows about the means to decrease the harmful consequences of human and production activities on environment.
The student has carried out work well and participated actively. The student can give examples about the significance of consumption in today's society. The student can recognize most visible and non-visible factors influencing consumer behavior. The student can analyze the needs of various consumers, as well as their purchasing and consumption behavior. The student understands the effect of consumer behavior knowledge on marketing decision-making.
Satisfactory (2-1)
The student has carried out work and participated as instructed. The student has satisfactory knowledge on the environmental issues affecting people and environment, relationship between the environment and production activities and effects of production on the environment on a local, regional and global level. The student can name some means to decrease the harmful consequences of human and production activities on environment. The student can give examples about the significance of consumption in today's society. The student can recognize some visible and non-visible factors influencing consumer behavior.