Marketing 1: Communicating Customer Value through Sales
| Structure Type: | Module |
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| Code: | LTVAKMA1 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 10.0 points |
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| Responsible Teacher: | Viljamaa, Anmari |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Sales staff has a key role in communication the value of a firm's offering to its customers. The aim of the module is to enable the student to develop his/her capabilities in 1) personal selling and sales management and 2) handling negotiations. The module supports the student in developing effective communications skills.
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