Web Marketing and Social Media
| Structure Type: | Course |
|---|
| Code: | KD06BNMA100 |
|---|
| Type: | Elective |
|---|
| Level: | Bachelor |
|---|
| Credits: | 2.0 points |
|---|
| Responsible Teacher: | Laine, Päivö |
|---|
| Language of Instruction: | English |
|---|
Learning Outcomes
The students knows how to use the Internet and social media in particular effectively in marketing.
Student's Workload
Total workload of the course: 54 hours
Prerequisites / Recommended Optional Courses
Basics of marketing
Contents
- characteristics of Internet marketing
- utilisation of social media
Recommended or Required Reading
Online material provided by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Online course
Assessment Criteria
Will be announced at the beginning of the course
Assessment Methods
Online assignments
Back