Pricing
| Structure Type: | Course |
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| Code: | KD07BMMA211 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Viljamaa, Anmari |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| LITAKO-2013 |
3 spring |
3.0 |
2016-01-01 |
2016-07-31 |
| LITAKO-2013 |
2 spring |
3.0 |
2015-01-02 |
2015-07-31 |
| LITAKO-2014 |
3 spring |
3.0 |
2017-01-01 |
2017-07-31 |
| LITAKO-2014 |
2 spring |
3.0 |
2016-01-01 |
2016-07-31 |
| PK-2014 |
3 autumn |
3.0 |
2017-08-01 |
2017-12-31 |
Learning Outcomes
The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can make calculations concerning the impact of pricing on profitability.
Student's Workload
Total work load of the course: 80 h
- of which scheduled studies: 36 h
- of which autonomous studies: 44 h
Prerequisites / Recommended Optional Courses
Virtual enterprise activities, Basics of Financial Management.
Contents
- Marginal pricing calculations
- Price elasticity
- The pricing process
- Pricing methods
Recommended or Required Reading
To be announced by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and excercises.
Assessment Criteria
Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can make, to an excellent standard, calculations concerning the impact of pricing on profitability.
Good (4-3): The student has done the work well and participated actively. The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can, to a good standard, make calculations concerning the impact of pricing on profitability.
Satisfactory (2-1): The student has done the work and participated as instructed. The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can make calculations concerning the impact of pricing on profitability.
Assessment Methods
Exam.
Work Placement
None.
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