Design History
| Structure Type: | Course |
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| Code: | KH00AAK42 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Savola, Esa |
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| Teacher Team: | Takala-Schreib, Vuokko |
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| Language of Instruction: | Finnish |
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Learning Outcomes
- recognizes and can apply design historical references to visual form language
- recognizes visual form languages in different consumer cultures
- understands power of institutions and discourses in constructing design values in different cultures, as consumer’s, enterprises’ and designer’s and them as interpreters
Student's Workload
Will be announced at the beginning of the course.
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
- what was considered as good design in different times: institutional values and discourses in design, concept of taste as differentiation, recognising tastes in different consumer cultures
- history of design societies: in graphic, fashion and interiors and furniture design, design associations in Finland and internationally
- history of recognition the forms: intertextual references in material products, design classics and cultural tribes
- constructing identities in material and visual culture: history and contemporary of corporate identity, how different consumer tribes express then self visually
- design as communication: principles of visual reading, visual language, form language, gaze, interpretation and interpreter, recognition of consumer segmentations visually
Recommended or Required Reading
- Visuaalinen lukutaito –blog: http://vuokko.blogit.fi/
- basic literature:
- Seppänen, Janne, 2006. The Power of the Gaze. New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, Peter Lang. ISBN 978-0-8204-8139-5 pb
- Takala-Schreib, 2000, Suomi muotoilee. Helsinki: Taideteollinen korkeakoulu, julkaisusarja A23. ISBN 951-558-027-7 ja ISSN 0782-1832 (Only in Finnish)
- Magdalena Droste, 1991 Bauhaus 1919–1933, Bauhaus-Archiv/ Benedikt Taschen. (Published in different languages).
Mode of Delivery / Planned Learning Activities and Teaching Methods
Virtual course:
- AdobeConnectPro: lessons and discussion
- Moodle: writing exercising and discussions
- Blog: Study texts and literature, internet links (mainly in English)
Assessment Criteria
K5 = Ability to analyse discursive references in material and visual culture and form language and comprehensively and representatively in exercises. Competent in using main concepts and critical interpretations and is able to show comprehension in exercises. Attending actively in studies.
H3 = Understanding design historical references in material and visual form languages and discourses. Competent in using main concepts and arguing in discussions and exercises. Attending actively in studies.
T1 = Student is not able to show analytical and critical competence, but recognizes main lines of design historical references in visual form language. Attending passively in studies and shows not accurate comprehension in studies and exercises.
Assessment Methods
- attending in virtual ACP lessons 25 %
- exercises in Moodle 25 %
- discussions in Moodle 25 %
- reading blog and literature to apply them in exercises and discussions in Moodle 25 %
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