Digital Marketing Communications

Structure Type: Course
Code: KD07BMMA212
Type: Elective
Level: Bachelor
Credits: 3.0 points
Responsible Teacher: Viljamaa, Anmari
Language of Instruction: Finnish

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
LITAKO-2013   2 spring   3.0   2015-01-02   2015-07-31  

Learning Outcomes

The student recognizes the possibilities of digital media in marketing and can plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.

Student's Workload

Total work load of the course: 80 h
- of which scheduled studies: 24 h
- of which autonomous studies: 56 h

Prerequisites / Recommended Optional Courses

Marketing studies in virtual enterprise activities, Marketing Thinking

Contents

- Digital media and internet
- Internet marketing
- Social media
- Mobile marketing
- Legal issues connected to digital marketing (e.g. copyrights)

Recommended or Required Reading

To be announced by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and excercises, online excercises.

Assessment Criteria

Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student recognizes the possibilities of digital media in marketing and can, to an excellent standard, plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Good (4-3): The student has done the work well and participated actively. The student recognizes the possibilities of digital media in marketing and can, to a good standard, plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Satisfactory (2-1): The student has done the work and participated as instructed.

Assessment Methods

Excercises.

Work Placement

None.

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