Management of Artists
| Structure Type: | Course |
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| Code: | KH13AMOPT05 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Leikkari, Esa |
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| Teacher Team: | Kareinen, Jussi |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KUTU-2013 |
2 autumn |
5.0 |
2014-09-01 |
2014-12-31 |
Learning Outcomes
Students are able to develop the brand of an artist and are able to create solutions for marketing, sales and cooperative relationships of work of an artist. Students are able to apply the structures of business and to possess skills in communication, finance and contracts.
Student's Workload
contact lessons c. 50 h and independent study c. 100 h
Contents
Music business (1 cr)
structures, terminology, artist, manager, agent, promoter,
management of an organization in music business,
artist as a freelancer or an entrepreneur
Building the brand for an artist (1 cr)
Marketing, communication and interaction (1 cr)
Productization, sales and cooperative relationships (1 cr)
Financing and contracts (1 cr)
Recommended or Required Reading
Will be announced at the beginning of the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
lectures, guest lecturers, group work
Assessment Criteria
5 Excellent command of knowledge and skills in accordance with the learning outcomes
3 Good command of knowledge and skills in accordance with the learning outcomes
1 Satisfactory command of knowledge and skills in accordance with the learning outcomes
Assessment Methods
teacher's evaluation, self-evaluation, a written exam
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