Marketing plan as a management tool
| Structure Type: | Course |
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| Code: | KD07CMMA002 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Anttila, Terhi |
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| Teacher Team: | Anttila, Terhi |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students will be competent in analysing companies and their operational environments. Students can draw conclusions of the impact of marketing procedures on competition and are capable of constructing a marketing plan and applying it to develop a company's marketing operations.
Student's Workload
- lectures and presentations 26 h
- group work (project) 54 h
Prerequisites / Recommended Optional Courses
Basics of Business Competence
Contents
- Analyses
- Determining competitive advantage and competitive position
- Marketing strategies
- Marketing plans
Recommended or Required Reading
- Lahtinen, J. & Isoviita, A. (1998). Markkinoinnin suunnittelu
- Hooley, G., Piercy, N., Nicoulaud, B. (2007). Marketing Strategy and Competitive Positioning
- Kotler, P. & Keller, K. (2006). Marketing Management
- Trout, J. & Hafren, G. (2003). Erilaistu tai kuole. Selviytyminen tappavan kilpailun aikakautena
- Other material announced by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
- lectures and presentations
- group work & guidance meetings
Assessment Criteria
Excellent (5): The student has carried out work to an excellent standard. Students will be competent in analysing companies and their operational environments. Students can draw conclusions of the impact of marketing procedures on competition and are capable of constructing a marketing plan and applying it to develop a company's marketing operations.
Good (4-3): The student has carried out work well. Students will be competent in analysing companies and their operational environments. Students can draw conclusions of the impact of marketing procedures on competition and are capable of constructing a marketing plan.
Satisfactory (2-1): The student has carried out work and participated as instructed. Students will be competent in analysing companies and their operational environments. Students are capable of constructing a marketing plan.
Assessment Methods
Assessment is based on a written report about the project and the oral presentation of it.
Work Placement
Work placement is not included in the study.
Further Information
The course accrues 3 R&D credits.
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