Upon completion of the course, students will be competent in:
• designing a fair stand appropriate for a given theme and business image.
• recognising the elements related to experiential marketing and understanding how to apply them in their designing.
• designing and creating visual material to use at various events.
• organising the things involved in projects and contact the necessary people (networking).
• making schedules, compiling a budget and distributing tasks and working accordingly. keeping track of the hours they work and reporting them.
• compiling and carrying out a launching plan for a collection.
Student's Workload
• Lectures
• Supervised assignments
• Project work on teams: 64 h
• Independent study: 40 h
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
• Designing a trade fair and exhibition (structures, lighting, organisation and budgeting)
• Modelling (miniature/model) of the place
• Graphic design (brochure, product information)
• Experiential marketing (management of customer experiences: senses, intellect, social interaction, feelings)
• Project management
• Customer service during events
Recommended or Required Reading
Material distributed during the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
• Lectures
• Group work on teams
• Independent study
Assessment Criteria
Grading will be announced during the course.
Assessment Methods
Assessment comprises the following:
• Participation in lectures
• Assignments in groups
• Group work, learning process portfolio: 100 %
Further Information
Fair Stand Design is integrated into the collection designing project.