Marketing Planning and Management

Structure Type: Course
Code: LTVAMA401
Type: Elective
Level: Bachelor
Credits: 4.0 points
Responsible Teacher: Viljamaa, Anmari
Teacher Team: Joensuu-Salo, Sanna ; Anttila, Terhi
Language of Instruction: Finnish

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
LITAKO-2015   2 spring   4.0   2017-01-01   2017-07-31  
PK-2015   2 spring   4.0   2018-01-01   2018-07-31  
LITAKO-2016   2 spring   4.0   2018-01-01   2018-07-31  
PK-2016   2 spring   4.0   2019-01-01   2019-07-31  

Learning Outcomes

The student can recognize the meaning of market orientation in firm performance. The student has the capability to make strategic choices in marketing management. The student can plan marketing in dynamic environment.

Student's Workload

Total work load of the course: about 106 h
- of which scheduled studies: 40 h
- of which autonomous studies: 66 h

Contents

-Tools of the marketing mix
-Marketing planning process
-Market orientation and marketing capability
-Marketing management

Recommended or Required Reading

-Hooley, G., Piercy, N., Nicoulaud, B. (2007). Marketing Strategy and Competitive Positioning

-Kotler, P. & Keller, K. (2006). Marketing Management

-Trout, J. & Hafren, G. (2003). Erilaistu tai kuole. Selviytyminen tappavan kilpailun aikakautena

-Other material announced by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and exercises

Assessment Criteria

Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student demonstrates excellent capability to make strategic choices in marketing management and marketing planning. The student can assess the competitive position of the firm in relation to market environment, and can apply said knowledge in planning marketing to gain competitive advantage. The student can draw a marketing plan for a firm.
Good (4-3): The student has done the work well and participated actively. The student demonstrates good capability to make strategic choices in marketing management and marketing planning. The student can assess the competitive position of the firm in relation to market environment, and can apply said knowledge in planning marketing to gain competitive advantage. The student can draw a marketing plan for a firm.
Satisfactory (2-1): The student has done the work and participated as instructed. The student demonstrates the capability to make strategic choices in marketing management and marketing planning. The student can assess the competitive position of the firm in relation to market environment, and can apply said knowledge in planning marketing to gain competitive advantage. The student can draw a marketing plan for a firm.

Assessment Methods

Written excercise

Work Placement

Work placement is not included in the study.

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