Current themes in marketing
| Structure Type: | Course |
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| Code: | KE16C083210 |
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| Type: | Free choise |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Perälä, Hanna |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Student can name and explain the current themes in marketing. Student can give examples of modern tools of marketing and analyse them as a means of marketing. Student can evaluate and plan the use of modern marketing tools and tactics in a company. Student can apply this new information in the development of their own expertise.
Student's Workload
Independent studying 80 h
Prerequisites / Recommended Optional Courses
Basics of Marketing or a similar course
Contents
- Changes and challenges in consumer behavior
- Internet marketing
- Social media in marketing
- Challenges in marketing strategy
- Other modern tools of marketing
Recommended or Required Reading
- Online material
- Other literature and material as indicated by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Virtual course; online assignments and discussions, independent study of material
Assessment Criteria
Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student can name and explain the current themes in marketing at an excellent level. The student can give examples of modern tools of marketing and analyze them in depth as a means of marketing. The student can evaluate and plan the use of modern marketing tools and tactics in a company at an excellent level.
Good (4-3)
The student has carried out work well and participated actively. The student can name and explain the current themes in marketing at a good level. The student can give examples of modern tools of marketing and analyze them well as a means of marketing. The student can evaluate and plan the use of modern marketing tools and tactics in a company at a good level.
Satisfactory (2-1)
The student has carried out work and participated as instructed. The student can name and explain at least some current themes in marketing. The student can give some examples of modern tools of marketing and understand them as a means of marketing. The student can evaluate and plan the use of modern marketing tools and tactics in a company at a satisfactory level.
Assessment Methods
Online assignments and discussions
Work Placement
Work placement is not included in the study.
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