Marketing and Productization of Library Services
| Structure Type: | Part of Course |
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| Code: | KH18KIYH013 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Mäkinen-Laitila, Sari |
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| Teacher Team: | Vuorela, Pirkko |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students will know how to form library services into products and how to market the services.
Student's Workload
Total work load of the course: 80 h.
Prerequisites / Recommended Optional Courses
- The Basics of library and information services
- Introduction to Marketing
Contents
- Making services into products
- Marketing and advertising services
Recommended or Required Reading
- Helinsky, Z. 2012. Pieni mutta tärkeä kirja kirjastojen markkinoinnista. Avain.
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=101737
Saarti, J. 2014. Ulos kirjastosta! : Kirjastojen markkinointiviestintä. Avain.
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=105218
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Scheduled studies and source materials and assignments
- Exam
Assessment Criteria
1-2
- the student has carried out the assignments and participated the lectures
- the student can explain what the concept of product means in library services
- the student can make a presentation of the services of different libraries
- the student can make development suggestions how to market the library services
3-4
- the student has carried out the assignments well and participated the lectures actively
- the student can analyze different library services as products
- the student can make development suggestions how to market the library services
5
- the student has carried out the assignments very well and has been very active with the course
- the student can analyze different library services as products
- the student can analyze marketing activities and make development suggestions how to market the library services
Assessment Methods
Assessment is based on assignment and exam.
Work Placement
No work placement.
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