The Marketing of a Rural Enterprise
| Structure Type: | Course |
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| Code: | KA01CMML02 |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Holma, Heikki |
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| Teacher Team: | Holma, Heikki |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| MAELINK-2013 |
3 spring |
5.0 |
2016-01-01 |
2016-07-31 |
Learning Outcomes
Students will acquire knowledge about planning and managing marketing, and learn about the factors influencing planning and management. They will also learn how to compile a marketing plan.
Contents
Topics discussed in the course include strategic decisions in marketing and the planning of marketing.
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Lectures, independent and group work
- Contact teaching (50 %)
- Independent study (50 %)
Assessment Criteria
Grading will be announced during the course.
Assessment Methods
Active participation in classes and in completing assignments.
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