Social Media in Corporate Communications
| Structure Type: | Course |
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| Code: | LTVVO108 |
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| Type: | Free choise |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Råtts, Saija |
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| Teacher Team: | Råtts, Saija |
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| Language of Instruction: | Finnish |
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Learning Outcomes
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Student's Workload
Tolat work load 81 h:
Lectures about 15 h
Web based learning about 35 h
Literature and materials about 30 h
Prerequisites / Recommended Optional Courses
No prerequisites.
Contents
- social media
- social media channels and different ways to use them as a part of business communication
- using social media in business communication
Recommended or Required Reading
Material provided by lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Web based learning
Assessment Criteria
1:
The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.
3:
The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.
5:
The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.
Assessment Methods
Participation in online exercises and other assignments.
Work Placement
No workplacement.
Further Information
Web based studies. Max. 25 students.
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