Introduntion to social media

Structure Type: Course
Code: KD18CKSM01
Type: Elective
Level: Bachelor
Credits: 5.0 points
Responsible Teacher: Leikkari, Esa
Teacher Team: Haasio, Ari
Language of Instruction: Finnish

Learning Outcomes

- Understands the historical turn points and development of social media and its influence on society.
- Understands the cultural significance of social media in society.
- Understands and is able to make a strategic plan for social media for an organization.
- Understands and knows all the important trends of social media and can use them in their own organization’s marketing and communication.

Student's Workload

24 + 86 h

Prerequisites / Recommended Optional Courses

None

Contents

History of social media, Social media as a cultural phenomenon, social media in communication, trends

Recommended or Required Reading

Literature announced by the teacher

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, demos, literature

Assessment Criteria

5= Excellent skills to plan and produce content for social media independently and in a group.
3 = Good skills to plan and produce content for social media independently and in a group.
1 = The student understands the basics but does not fully master the planning process and the production of content but needs their group’s support.

Assessment Methods

Demos, literature and lectures

Work Placement

None

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