Turunen, Tero ; Borisov, Päivi Marianne ; Imppola, Jorma
Language of Instruction:
Finnish
Learning Outcomes
Student can interpret the significance of business in society and entrepreneurship. Student can use the basic concepts of commerce, marketing, and industrial management. Student can classify the relationships between the various functions in a business. Student can use the basic tools used in business planning and management. Student can find the interdependencies of a company and its interest groups. Student can conclude the relationships of a single company to its operational environment.
Student's Workload
240 h of student`s work:
- face-to-face learning 90 h
- planning of the project work, co-operation with the company and business-game 90 h
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
• Significance of entrepreneurship and business to society and the economy, entrepreneurial atmosphere, internal entrepreneurship
• Methods in the EU and Finland to promote entrepreneurship
• Areas of a company's operations
• Business ideas, innovations, creating and perceiving the business opportunities, resources
• Planning and managing a business, SWOT, PESTE
• Types of company organisations (e.g. franchising, family business), legal types of companies
• Concepts of marketing
• Development of marketing-oriented thinking
• Marketing environment
• Segmentation and positioning
• Marketing mix
• Production systems
• Production planning systems
• Ideal factory
• Production types
• Definition, concept and flows of logistics
• National and international logistics
• Factors and tasks of the logistics system
• Significance of logistics in national economics
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, Discussions, Exercises, Seminar, Project work in groups, web based learning, workshops, participation to the VY-fair
Assessment Criteria
Level 1-2: The student can name and can identify several central basic concepts and basic principles of business.
Level 3: The student can name, can identify and can use several central basic concepts and basic principles of the business fluently and use the basic analyzing-tools of business.
Level 5: The student can name, can identify and can use the central basic concepts and basic principles of business fluently and use the basic analyzing-tools of business analytically and critically and is able with them to create and develop business.