Marketing and communication in cultural management
| Structure Type: | Course |
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| Code: | KMST2Y01 |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Leikkari, Esa |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KUMU-2014 |
2 spring |
5.0 |
2016-01-01 |
2016-07-31 |
| KUMU-2014 |
2 spring |
5.0 |
2016-01-01 |
2016-07-31 |
| KUMU-2014 |
2 spring |
5.0 |
2016-01-01 |
2016-07-31 |
| KUMU-2015 |
2 spring |
5.0 |
2017-01-01 |
2017-07-31 |
| KUMU-2015 |
2 spring |
5.0 |
2017-01-01 |
2017-07-31 |
| KUMU-2015 |
2 spring |
5.0 |
2017-01-01 |
2017-07-31 |
| KUMU-2016 |
2 spring |
5.0 |
2018-01-01 |
2018-07-31 |
| KUMU-2016 |
2 spring |
5.0 |
2018-01-01 |
2018-07-31 |
| KUMU-2016 |
2 spring |
5.0 |
2018-01-01 |
2018-07-31 |
Learning Outcomes
Students will
- deepen their competence in marketing and understand marketing as a customer-oriented way of creating productions
- learn to see marketing as an essential part of successful productions
- understand the importance of internal and external communication for productions
- learn to carry out basic marketing and communication tasks for productions
Student's Workload
Student's total workload ca 130 hours
Prerequisites / Recommended Optional Courses
Introduction to marketing
Basics of production
Contents
- segmentation and positioning of the market, planning marketing strategies, images in marketing
- practical marketing and communication tasks during the first production (e.g. marketing and communication plan; media resease; press conference; channels and tools for internal communiction)
- marketing of professional services
Recommended or Required Reading
will be announced at the beginning of the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
- lectures, possibly an exam on literature, work in small groups
Assessment Criteria
Grade 5: Students are competent in target-oriented, effective marketing and communication for productions. They are able to produce new ideas for marketing and apply them in productions.
Grade 3: Students understand the importance of marketing and communication for productions and for cultural management and they are competent in target-oriented, effective marketing and communication.
Grade 1: Under supervision, students are able to undertake marketing and communication tasks for productions.
Assessment Methods
- lecturer's assessment
- self-assessment
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