Brand Design
| Structure Type: | Course |
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| Code: | KH14BAGR47 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 4.0 points |
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| Responsible Teacher: | Savola, Esa |
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| Teacher Team: | Haarala, Juhani |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Based on the course, the student learns practices of the design and implementation of brand concepts. The student learns to design, schedule and to implement a brand concept as group work.
Student's Workload
Lectures 24 h, exercises 48 h, independent study 32 h
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
The student focuses on the strategic premises of product image design in a historical and practical framework and implements a brand concept based on a commercial, ideological or politic commission. The learning modules are composed of exercises supported by lectures and exercises.
Recommended or Required Reading
To be announced at the beginning of the course.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, group work, assignments, independent study
Assessment Criteria
Grading will be announced during the course.
Assessment Methods
Grading will be announced during the course.
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