Sales Psychology
| Structure Type: | Course |
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| Code: | KD07BMMA216 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Viljamaa, Anmari |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| LITAKO-2013 |
2 spring |
3.0 |
2015-01-02 |
2015-07-31 |
Learning Outcomes
The student recognizes the psychological basis of selling. The student can analyze the characteristics of a person and of a situations from sales perspective and utilize psychology in sales work.
Student's Workload
Total work load of the course: 80 h
- of which scheduled studies: 36 h
- of which autonomous studies: 44 h
Prerequisites / Recommended Optional Courses
Marketing studies in virtual enterprise activities, Customer Service.
Contents
- Background of sales psychology
- Using tools of psychology in sales
Recommended or Required Reading
To be announced by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Excercises.
Assessment Criteria
Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student recognizes the psychological basis of selling. The student can to a excellent standard analyze the characteristics of a person and of a situations from sales perspective and utilize psychology in sales work.
Good (4-3): The student has done the work well and participated actively. The student recognizes the psychological basis of selling. The student can to a good standard analyze the characteristics of a person and of a situations from sales perspective and utilize psychology in sales work.
Satisfactory (2-1): The student has done the work and participated as instructed. The student recognizes the psychological basis of selling. The student can analyze the characteristics of a person and of a situations from sales perspective and utilize psychology in sales work.
Assessment Methods
Learning diary.
Work Placement
None.
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