Competitive methods in retail trade
| Structure Type: | Course |
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| Code: | KD07BMMA223 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Mutka-Vierula, Kristiina |
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| Teacher Team: | Mutka-Vierula, Kristiina |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students will understand the significance of comprehensive marketing communication in the maintenance and development of the competitive edge of a retail company. Upon completion of the cuorse, students will possess the readiness needed in duties pertaining to planning and implementation in a retail company. They will be competent in planning marketing strategies and in choosing appropriate operative competitive tools. Students will also be competent in managing and developing a commercial enterprise.
Student's Workload
- independent study 134 h
Prerequisites / Recommended Optional Courses
- Basics of business competence
- Retail business and its operational environment
Contents
- Retail shop as a business environment
- Managing the product range
- Pricing
- Data-processing systems
- Long-standing customers
- Marketing communication
- Visual marketing
- Shop environment
- Customer service
- Strategies pertaining to location
- Logistics
- Purchasing
Recommended or Required Reading
- Havumäki, Heidi, Jaranka, Eila, 2006. Kauppa - Toiminnan suunnittelusta markkinointiin
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=71425
- Päivittäistavarakauppa ry:n vuosijulkaisuja
- Aarnikoivu, Henrietta, 2005. Onnistu asiakaspalvelussa
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_FI&bibId=63435
- other material in Moodle
Mode of Delivery / Planned Learning Activities and Teaching Methods
- independent study and online assignments
Assessment Criteria
Excellent (5): The student has carried out work to en excellent standard.
Good (4-3): The student has carried out work well.
Satisfactory (2-1): The student has completed all the tasks.
Assessment Methods
- both assignments and exams are assessed
Work Placement
Work placement is not included in the course.
Further Information
- the course is based on the cooperation agreement with Kesko
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