Social Media in Marketing
| Structure Type: | Course |
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| Code: | SUMMER01 |
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| Type: | Free choise |
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| Level: | Bachelor |
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| Credits: | 2.0 points |
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| Responsible Teacher: | Haasio, Ari |
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| Language of Instruction: | English |
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Learning Outcomes
This course gives students the skills to use social media in organization’s marketing. It also helps the participants to understand how to build a strategy for the marketing campaign in social media. Course topics include the use of different tools in social media marketing, e.g. Facebook, Twitter, blogging etc in practice. Students will also create a social media marketing strategy during the course and learn how to use different applications effectively by creating tools for marketing campaign.
Student's Workload
Contact lessons 12 h, independent work 42 h
Prerequisites / Recommended Optional Courses
None
Contents
- use of different tools in social media marketing
- creating the social media marketing strategy
- use of different applications
Recommended or Required Reading
Course material is provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
- contact lessons
- independent learning assignments
Assessment Criteria
Assessment criteria will be announced at the beginning of the course.
Assessment Methods
Assessment is based on student assignments.
Work Placement
No work placement is included.
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