Customer service and personal sales for an entrepreneur and for project work
| Structure Type: | Course |
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| Code: | KD07DVMA220 |
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| Type: | Free choise |
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| Level: | Bachelor |
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| Credits: | 2.0 points |
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| Responsible Teacher: | Mutka-Vierula, Kristiina |
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| Teacher Team: | Mutka-Vierula, Kristiina |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students are able to interpret the differences of customers. They can compare and analyse customer service work. They know how to serve customers in different situations. They are able to interpret and develop personal sales as a means of marketing communication. They have the ability to work in practical sales tasks
Student's Workload
Lectures 24 h, independent work 30 h
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
The concept of service and its formation, different customers, planning and implementing a sales event, management of a sales process, sales techniques, personal sales as a means of marketing communication, characterístics of a good salesperson
Recommended or Required Reading
- material provided by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and guided practice, independent work
Assessment Criteria
Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Students are able to interpret the differences of customers. They can compare and analyse customer service work. They know how to serve customers in different situations. They are able to interpret and develop personal sales as a means of marketing communication. They have the ability to work in practical sales tasks.
Good (4-3): The student has carried out work well and participated actively. Students are able to interpret the differences of customers. They can compare and analyse customer service work. They know how to serve customers in different situations. They are able to interpret and develop personal sales as a means of marketing communication. They have the ability to work in practical sales tasks.
Satisfactory (2-1): The student has carried out work and participated as instructed. Students are able to interpret the differences of customers. They know the terms of personal seles.
Assessment Methods
Assignments and active participation
Work Placement
Work placement is not included in the course.
Further Information
The course is taught at Seinäjoki Business School, Frami F, Kampusranta 11
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