Marketing and communication of an event
| Structure Type: | Course |
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| Code: | KH13PTATU04 |
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| Type: | Compulsory |
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| Level: | Bachelor |
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| Credits: | 3.0 points |
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| Responsible Teacher: | Leikkari, Esa |
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| Teacher Team: | Kareinen, Jussi |
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| Language of Instruction: | Finnish |
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Learning Outcomes
Students can deepen their knowledge of marketing and understand it as a way to promote a business idea. They are able to perceive the possibilities of marketing in the branch of culture.
Student's Workload
Total work load of the course: 78 h
Prerequisites / Recommended Optional Courses
No previous studies are required.
Contents
Segmentation and positioning of the market, marketing strategies and their planning, and image marketing. Marketing of a creative product.
Recommended or Required Reading
Material provided by the teacher, other material will be announced at the beginning of the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, group discussions, exercises and independent study
Assessment Criteria
Will be announced at the beginning of the course.
Assessment Methods
active participation 20%
written assignments 30%
exam 50%
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