Customer-oriented planning
| Structure Type: | Course |
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| Code: | KMST1TV01 |
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| Level: | Bachelor |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Leikkari, Esa |
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| Teacher Team: | Liukkonen, Jaana |
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| Language of Instruction: | Finnish |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| KUMU-2014 |
1 spring |
5.0 |
2015-01-02 |
2015-07-31 |
| KUMU-2014 |
1 spring |
5.0 |
2015-01-02 |
2015-07-31 |
| KUMU-2015 |
1 spring |
5.0 |
2016-01-01 |
2016-07-31 |
| KUMU-2015 |
1 spring |
5.0 |
2016-01-01 |
2016-07-31 |
| KUMU-2016 |
1 spring |
5.0 |
2017-01-01 |
2017-07-31 |
| KUMU-2016 |
1 spring |
5.0 |
2017-01-01 |
2017-07-31 |
Learning Outcomes
Students will learn to
- take into account characteristics of different target groups when planning events or visual material
- make use of user and customer-oriented research methods in event planning and ideation
- use the scenario method for foresight
Student's Workload
Student's total workload ca 130 hours
Prerequisites / Recommended Optional Courses
No previous studies required
Contents
- Methods for collecting and analysing customer and user data to help planning (for example observation, interview, focus group, photo diary, design game, empathy probe)
- Planning events and visual material for special needs groups
- Accessibility
- Methods of participatory planning
- Scenario work
- Sustainable development, social principle of equality
Recommended or Required Reading
will be announced at the beginning of the course
Mode of Delivery / Planned Learning Activities and Teaching Methods
- group work, assignments, independent work
Assessment Criteria
Grade 5: Students take target group needs into account when planning events and choose appropriate methods of collecting and analysing user data. Students are able to make use of the data collected.
Grade 3: Students understand the meaning of users in planning events and, together with other group members, know how to conduct user studies
Grade 1: Students recognise various groups of users and their special characteristics.
Assessment Methods
- lecturer's assessment
- self-assessment
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