Marketing law
| Structure Type: | Course |
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| Code: | KD07DVOI43 |
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| Type: | Elective |
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| Level: | Bachelor |
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| Credits: | 2.0 points |
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| Responsible Teacher: | Salonen, Marja |
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| Teacher Team: | Salonen, Marja |
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| Language of Instruction: | Finnish |
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Learning Outcomes
The student is able to plan marketing both for consumers and for another merchant in a lawful manner. The student can apply in practice legislation concerning the security of a product and product liability. The student is able to plan a legal trademark.
The student is able to conduct a marketing research in a way which takes into consideration consumer' protection of privacy. The student is capable of marketing products in the information network without breaking copyright legislation.
Student's Workload
- lectures and legal case exercises 22 h
- independent work 32 h
Prerequisites / Recommended Optional Courses
- Introduction to law
- Company law
Contents
- Consumer Protection Act (38/1978)
- Unfair Business Practices Act (1061/1978)
- Product Liability Act (694/1990)
- Act on Consumer Products and Services Safety (75/2004)
- Copyright Act (404/1961)
- Trademarks Act (7/1964)
Recommended or Required Reading
- Paloranta, Paula: Markkinointioikeus käytännössä
- lectures
Mode of Delivery / Planned Learning Activities and Teaching Methods
- lectures
- legal case exercises
- independent work
Assessment Criteria
Excellent (5)
The student is able to plan marketing both for consumers and for another merchant in a lawful manner. The student can apply in practice legislation concerning marketing. The student is able to conduct a marketing research without breaking consumer' protection of privacy. The student is capable of marketing products in the information network without breaking the copyright legislation.
Good (4-3)
The student is able to obey legislation when s/he plans marketing both for consumers and for another merchant. The student can apply in practice essential legislation concerning marketing. The student is able to conduct a marketing research in a way which takes into consideration consumer' protection of privacy. The student is capable of marketing products in the information network in a way which takes into consideration the copyright legislation.
Satisfactory (2-1)
The student is able to plan marketing both for consumers and for another merchant by taking into consideration marketing legislation. The student is able to conduct marketing research and is able to connect consumer' protection of privacy up with marketing research. The student is capable of marketing products in the information network and is able to connect copyright legislation up with marketing products in the information network.
Assessment Methods
- a written exam
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